DIANA GERKEN

Gatorade Exhibit

Gatorade embraced technology when reaching influencers at the National Athletic Trainers Association Convention. Collaborating with a Creative Technology Agency in Cologne, Germany, we utilized cutting edge hardware and lighting combined with custom User Interfaces for a revolutionary trade show experience. Components of the exhibit are modular to be able to resize and refresh throughout the year's various trade shows.

Gatorade at NATA

Front and center of the conference with Gatorade being a primary sponsor of the exhibit, we created a dynamic, interactive booth featuring the latest technology.

G Desk

A helpdesk to visitors as well as the prize redemption stop once they interacted with enough areas of the exhibit. These interactions tracked by the G-band were personalized and connected throughout the booth with a complex wiring layout hidden below the flooring

LED screens for Expert Chat

Dynamic content displayed on these huge LED tile displays draws visitors from across the convention center. AV coordination was key to allow a safe installation and flexibility of showing video feed from the live expert chats throughout the conference schedule.

Interactive Fuel Bar

Flush recessed touch screens are the main feature to educate visitors on Gatorade hydration and nutrition products. Custom product bases when placed on the screen trigger content specific to that product.

G-band scan location

Using a custom RFID tag system, visitors would scan into stations to interact with brand content. Advanced LED technology was integrated into these cassettes to flash colors to communicate with visitors and prompt interaction.

Hydrocube

This hydrocube interaction was developed for more recent shows. I was able to freelance the engineering of this LED cube and new check-in stations after leaving MSM.